The ability to put yourself in other people’s shoes, to imagine how they would feel or what would motivate them in a given situation, is an extremely valuable resource. Empathy minimizes conflicts and promotes prosperity. In business, it creates a better experience for everyone involved—customers, employees and management. Customers feel taken care of. Employees feel appreciated and become more loyal and efficient, strengthening the company and making it more profitable. Empathy improves every situation it touches, setting off a chain reaction of positive events in a self-perpetuating circle we call The Empathy Effect.
This is a great book for new entrepreneurs, sales professionals, as well as long-time business owners looking to grow their firm. Tom Ward talks about the three levels of Empathy necessary to build a successful organization. Importantly, he shows us the steps needed to reach these levels by using clear illustrations of successes and failures throughout the business world.
When I was a boy, my father told me that "If you want to catch a fish, you need to think like one." Tom Ward is giving the same lesson to adults about how to better understand each other, in both business and personal situations.
Very engaging read! Three parts of the book that struck home with me. First, thinking about the "3 levels" of empathy - reminded me as I go through the process of strengthening my business partnerships to bear in mind what is most important to that individual, and how I can address the concerns and worries they are facing on a daily basis.
While this book might be self-published it should not be ignored for that reason, it's a book that can literally change the way you do business, for the good. More than a rag to riches story which in itself is motivational Tom shares how "The Empathy Effect" can lead to higher profitability.
Reading this books was a great "A-hah!" I come from the hospitality industry, and used to make my living from tips, from taking care of people. And, I came away from that experience knowing what Tom Ward and Greg Beaubien said, but without the ability to give this knowledge to other people. I now run a small company, and I can use these examples, these words to communicate what I had long known and felt.
This book is one of the best I have read on "empathy". Every business owner should read this book on how to create a a company culture that is customer-centric. One of the best things I like about the book are the personal stories he shares with the reader. As a person who has created several businesses myself, I can relate to every single one of them. It's a MUST read.